Lulus opens first bridal boutique in Los Angeles

Lulus opened on Thursday its first-ever bridal boutique in Los Angeles. 

Located on the upper level of the Lulus on Melrose retail location, the bridal boutique is dedicated to all bridal needs, offering everything from bridal gowns to bridesmaids dresses, bridal accessories, shoes, and more. In addition to the bridal boutique, brides and their entourage can explore festive bachelorette and wedding guest options in the designated ‘Party Shop’.

Brides can book styling sessions online, where they will work with a bridal stylist providing expert guidance on sizing, fabrics, styling suggestions, and special orders.

“We know how important someone’s wedding day is to them and we’ve created an experience that invites brides and wedding parties to see first-hand the elegant construction and premium finishes of each of Lulus’ fashionable, yet attainably priced gowns,” said Crystal Landsem, chief executive officer, Lulus. 

“Our aim is to make every woman feel beautiful, celebrated and as if she’s the most special version of herself for every momentous occasion, especially her wedding. At Lulus, brides won’t have to compromise – attaining that luxurious look without breaking their budgets isn’t a dream, it’s a reality.”

Lulus initially introduced a dedicated bridal category in 2019, experiencing exponential growth in recent years. 

While the bridal boutique offers a condensed edit compared to Lulus’ vast online selection, it opens with three exclusive bridal gowns available first at Lulus on Melrose. Priced between $99 and $268, these dresses include the ‘Your Sweetie White Tie-Strap Column Maxi Dress’, the ‘Ethereal Perfection White Organza Embroidered Bustier Maxi Dress’, and the ‘Infinite Adoration Ivory Beaded Embroidered Lace Maxi Dress’.

To celebrate the grand opening, Lulus is hosting an open house bridal event on Saturday, February 10. The event features Lulus’ most significant dress giveaway to date, with the first 100 brides receiving a free Lulus wedding dress from select styles.