Lulus partners with D’Amelio Footwear

Lulus has teamed up with D’Amelio Footwear, founded by social media sensations Dixie and Charli D’Amelio, to introduce a capsule collection.

The ‘Lulus Loves: D’Amelio Footwear’ capsule launches on July 29, and features a variety of footwear styles that blend Lulus’ timeless, feminine style with the energy of Dixie and Charli D’Amelio. 

Styles include boots, platform slides, sneakers, pumps, sandals, and more. At launch, Lulus will feature a curated collection of D’Amelio Footwear’s top styles, including the Leena sandal, Ravina slide, Sono sneaker, and Kamila pump, with additional styles available throughout the year.

Dixie said, “As we explored the possibilities of expanding our brand, teaming up with Lulus just clicked. Lulus isn’t just one of the first major retailers to carry our collection—it’s a brand we love. We admire how, like D’Amelio Footwear, Lulus helps women look and feel amazing for any occasion. We were so sure we’d be a perfect fit that we slid into their DM’s with a wild idea: let’s make it happen!”

The collaboration launches as part of Lulus’ popular ‘Lulus Loves’ campaign, showcasing limited-edition capsule collections from some of today’s most sought-after brands. Previous Lulus Loves capsules have featured Boys Lie, Levi’s, and Vans, with more brands expected to be announced.

“Lulus is dedicated to empowering women to look and feel their best, and our partnership with female-led D’Amelio Footwear not only introduces highly sought-after products for our customers but also solidifies our position as a one-stop shopping destination globally,” said Laura Deady, chief merchandising officer, Lulus. 

“Following the success of our collaborations with Boys Lie, Levi’s, and Vans, we are thrilled to bring D’Amelio Footwear to our customers as we continue to enhance brand value and expand our market reach.”

As part of the launch, Lulus will host an in-store meet and greet with Dixie and Charli at the Lulus on Melrose store in Los Angeles on Saturday, July 27. The launch will also be supported by a dedicated campaign shoot starring the D’Amelios, social media activations, and the unveiling of the campaign in Times Square.

“Lulus is the ultimate destination for our collection and we’re equally honored and thrilled to introduce our new Lulus Loves capsule to our followers,” added Charli. 

“We designed D’Amelio Footwear with our community in mind. Self-expression is such an important part of our community and we can’t wait to see how they personalize their style through what they discover at Lulus.”