Luxury fashion brand MCM has launched an exclusive capsule collection to celebrate as Germany prepares to host the 2024 European Football Championship.
The MCM Euro 2024 Capsule Collection pays tribute to Munich’s vibrant energy and MCM’s luxury fashion heritage, featuring six pieces that blend luxury with sporting fervor. This collection includes a Lauretos-mixed, football-uniform-inspired look, and a football-inspired backpack and weekender, seamlessly integrating MCM’s German-spirit with the sporting legacy.
Additionally, the collection features a limited edition of six bespoke backpacks representing Germany, France, Switzerland, Portugal, Korea, and Brazil – the home nations of some of the world’s most renowned players.
The collection launches with a campaign with German national player Jonathan Tah. As the face of MCM’s football campaign, Tah, a defender for Bundesliga champion Bayer Leverkusen, embodies the brand’s maverick spirit.
Tah’s team has remained undefeated for 48 consecutive games, and he is anticipated to be a key player for Germany in the upcoming championship.
To engage with fans and consumers, MCM will host various activations both online and in-store, offering exclusive brand experiences. Prizes will include match tickets to the championship and limited signed merchandise by Tah.
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