Millie Bobby Brown launches fashion line

Actress Millie Bobby Brown has launched a new fashion line, Florence by Mills Fashion, in collaboration with Delta Galil USA.

The inclusive women’s fashion line’s first drop boasts loungewear- and basics-focused items, including oversized crew sweatshirts, tanks, and short sets.

With a focus on softness and movement, each piece is made from recyclable fabrics, biodegradable poly bags, natural corozo buttons, and more.

The fashion line comes close to four years after the U.S. ‘Stranger Things’ actress bowed her Gen-Z clean beauty and skincare brand, Florence by Mills, in 2019.

“Always finding new ways to meet the needs of my generation through the expansion of Florence by Mills, I created Florence by mills fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes,” said Bobby Brown.

“It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.”

The brand will be launching its first collection drop online in the U.S. and UK, available in early February.

“Millie and our team saw a considerable opportunity to turn the ready-to-wear market on its head by creating thoughtful pieces made with inclusive styles and lower impact fabrics that can feel comfortable wearing,” said chief marketing officer of Delta Galil USA, Heather Mee.

“We say we’re starting the ‘self-confidence revolution’ in the sector because that really is our goal. We’ve hand-selected each color, fabric and style to ensure that each time a wearer chooses a piece from the line, they feel an instant sense of joy and confidence.”

This collaboration was facilitated by Millie Bobby Brown’s global licensing partner, IMG.