Mugler presents a spectacular show in Paris

Translated by

Roberta HERRERA

Published



Oct 3, 2023

On  Monday, which included the runway shows of major brands like Stella McCartney and Louis Vuitton, Mugler presented its latest collection in the afternoon, opting for a striking and highly publicized presentation.

Mugler – Spring-Summer2024 – Womenswear – France – Paris – © Launchmetrics

While the previous Sunday witnessed Casablanca choosing the underground location of the Carrousel du Louvre to unveil its collection inspired by Nigeria, Mugler decided to return to the same venue, creating a frenzy of anticipation around the museum. Hundreds of onlookers and devoted fans eagerly waited for a glimpse of the stars. Even tourists couldn’t resist the allure, joining in on the Paris Fashion Week festivities reminiscent of scenes from Emily in Paris.

The event attracted a star-studded front row, with celebrities such as singer Karol G, rapper Tyga, top model Ashley Graham, and socialites Nicky Hilton and Lisa Rinna. They abided by the “good things come to those who wait” rule, as the show commenced almost an hour behind schedule, enveloping the room in complete darkness. Suddenly, a screen in the background intermittently lit up with flashes, while colossal fans began blowing air across the pristine white catwalk, and powerful electronic music filled the room.

As an opulent spectacle, the show resonated with enthusiastic applause and exclamations of awe from the audience, who cheered on the models with fervent “wows” and “ohhhs”. The audience’s profound engagement was palpable, with attendees fully immersed in the experience, savoring the world of high fashion, and, most significantly, capturing every moment on video to share on their social media platforms.

Mugler – Spring-Summer2024 – Womenswear – France – Paris – © Launchmetrics

The wait and anticipation were certainly justified, as Mugler pulled out all the stops. The collection exuded extreme sensuality, offering fresh interpretations of the provocative concepts that have defined the brand. The silhouettes were nothing short of striking and audacious, featuring transparent plastic corsets, high-waisted bodysuits, deconstructed tailored jumpsuits with strategic openings paired with thigh-high boots, asymmetric black minidresses, and transparent gowns adorned with plastic appliqués that created a spiky visual effect, hinting at neon-hued thongs.

A common thread that ran through the collection was the inclusion of extremely long layers and trains made of jersey cotton, their undulating flow creating an illusion of infinite looks, thanks to the strategically placed fans. Furthermore, the show showcased various oversized veils that were either artfully tied into the models’ hair or gracefully concealed their faces, adding an element of mystique to the confident and powerful women who unveiled themselves midway down the runway.

As if this wasn’t enough, Mugler elevated the show with a cast of stars, including pop culture icon Paris Hilton, acclaimed actress Angela Bassett, and supermodels such as Irina Shayk, Helena Christensen, Amber Valletta, Paloma Elsesser, Jill Kortleve, and Mariacarla Boscono. “Casting is always one of my favorite parts,” said Casey Cadwallader, the visionary behind the collection, after the show, revealing that he had reached out to several women whom he initially considered “difficult to secure.” To his delight, they were not only interested but also eager to present themselves in a distinctive Mugler look.

Mugler – Spring-Summer2024 – Womenswear – France – Paris – © Launchmetrics

“I sought to craft something strikingly different from our last season, where I aimed to infuse runway energy with cinematic aesthetics. This time, my goal was to further explore that direction, striving to introduce innovative elements,” explained the creative genius, expressing his interest in working with fluid and technical fabrics that elegantly hug the contours of the body. 

“I drew inspiration from the underwater world, the shapes of jellyfish or octopuses, and the gradient colors of fish. It was a way to contrast the expressiveness of structured tailoring that I’m passionate about with more fluid forms,” he continued regarding the collection’s references. And he concluded emphatically: “I think Mugler is always about drama. Continuity involves finding new expressions of power and grace.”

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