Neiman Marcus opens Schiaparelli boutique in Beverly Hills store

Neiman Marcus has teamed up with French maison Schiaparelli to open its first West Coast location in the luxury retailer’s Beverly Hills store. 

Creative director Daniel Roseberry and architect Daniel Romualdez partnered to design the shop. The ground floor of the store features a limited-time immersive experience with a curated offering of the brand’s iconic bags and surrealist accessories collection, while the second floor embodies the Schiaparelli aesthetic with whimsical details. 

Evoking the iconic Place Vendôme atelier, the store references culturally defining Schiaparelli collaborators such as Jean Michel Frank, Alberto Giacometti, Salvador Dali and others. Inside, customers can shop a wide selection of ready-to-wear, evening wear, handbags, leather goods, jewelry, and accessories.

“We strive to offer our clients moments that are exceptional experiences,” said Delphine Bellini, CEO, Schiaparelli. 

“Our boutique-atelier at Neiman Marcus Beverly Hills provides such a unique environment, warm and welcoming while immersing visitors into the incredible worlds of Elsa Schiaparelli. Neiman Marcus is an amazing retail partner who understands our unique sense of exclusivity and creative expression and provides the perfect environment. Both Neiman Marcus and Schiaparelli share a common desire to offer customers the most exceptional pieces and inspirational shopping experiences.” 

The permanent boutique is a continuation of Neiman Marcus Group’s U.S. exclusive, which includes dedicated presence at Neiman Marcus’ flagship in Downtown Dallas and Bergdorf Goodman in New York City.

The partnership between Neiman Marcus and Schiaparelli dates back to 1940 when Maison founder Elsa Schiaparelli won one of the first Neiman Marcus Awards for Distinguished Service in the Field of Fashion for her significant influence on the industry.

“Neiman Marcus Group is a relationship business. We are brand makers with a powerful history of connecting the world’s most luxurious designers to our loyal customer base,” said Geoffroy van Raemdonck, CEO, Neiman Marcus Group.

“NMG is proud to have the largest Schiaparelli footprint of any retailer in the world and it is a privilege to bring such a highly demanded brand to our customers in a new market.”

The Beverly Hills store opened with a customer activation, in-store visuals and window displays that embodied the codes of the house. In the fall, the celebration is expected to continue with a second client event.