New Era launches its first women’s clothing range

Known for its products in the colours of American teams, New Era has been making handcrafted caps and beanies related to the world of sport, and more specifically baseball, basketball and American football, since 1920.

The fast-growing company, founded in New York by the Koch family, has seen the MLB (baseball league), the NBA (basketball) and the NFL (American football) become shareholders in the summer of 2022. As a result, New Era is expanding its lifestyle development.

In line with this strategy, this month it launches its first range of headwear and clothing for women, combining sports-inspired classics with pieces featuring cutting-edge fashion.

The range includes New Era branded products and MLB licences divided into two ranges (MLB Sports Specialist and MLB Womenswear Fashion Lifestyle).

The idea behind the entire range is to appeal to a sports-loving public as well as to fans of fashion products, with sportswear-inspired pieces that focus on comfort and cool, but also keep up with the latest trends.

The range includes sweatshirts, shorts, T-shirts, leggings and other accessories featuring colourful logos and nods to iconic teams such as the New York Yankees, Los Angeles Dodgers and Chicago White Sox.

 
For this global launch, New Era has targeted a number of selective points of sale in each country. In France, the launch begins on March 13 at Citadium Caumartin in Paris, followed by Galeries Lafayette Haussmann for 3 weeks in May and Galeries Lafayette in Nice from April 18 to May 15.

A leading sports brand, New Era is one of the most influential names in urban culture and lifestyle worldwide. With more than 500 licences in its portfolio, it is a force to be reckoned with in the world of sport, fashion, music and entertainment, with products sold in more than 80 countries.