Nordstrom launches ‘For Everything New York’ campaign

Nordstrom unveiled on Thursday its latest brand campaign, ‘Nordstrom For Everything New York’, paying homage to the retailer as the go-to destination for all the essentials a New Yorker could need.

Shot by photographer Daniel Arnold and conceptualized by award-winning agency Mojo Supermarket, the local campaign, set to debut on May 27th, raises awareness of Nordstrom’s Flagship store on 57th and Broadway, and its comprehensive offerings.

Nordstrom teamed up with four iconic New York City establishments to bring the campaign to life, including the historic Apollo Theater in Harlem, Upper West Side favorite Barney Greengrass, and West Village gems Café Dante and Casa Magazines. 

The campaign highlights a group of New Yorkers in a variety of scenarios at the four partner locations, and showcases how Nordstrom has the offering and services to get you ready for anything and everything. 

“Since opening our NYC Flagship in 2019, Nordstrom has been committed to offering our New York customers with the brands, products and services they expect from us,” said Deniz Anders, chief marketing officer at Nordstrom. 

“We hope this campaign serves as a gentle reminder to New Yorkers that we are here to help them for all their moments – from special occasions to their everyday needs. As part of the campaign, we are highlighting a few of our favorite local institutions as we get to know the community where our customers and employees live, work and spend their time. We look forward to sharing their stories through exciting in-store activations in the coming year.”

As part of the campaign, Nordstrom will equally work with each partner to bring new in-store activations to life at the NYC Flagship store in the coming year.

The campaign will appear throughout the city via bus shelters, newsstands, rideshare toppers and subway stations, with a takeover of the Columbus Circle station near the 57th Street Flagship.