Nordstrom launches new digital marketplace

Fashion retailer Nordstrom announced on Monday the launch of a new digital marketplace on nordstrom.com.

Scheduled to kick off this month, Nordstrom’s digital marketplace aims to enhance customer satisfaction by offering a more extensive selection of products, brands, and sizes tailored to meet their diverse needs and preferences.

“Our goal isn’t to be the everything store, but to offer customers more breadth, depth and newness in the categories that they come to us for, from some of the most coveted brands in the market,” said Miguel Almeida, president of digital and customer experience at Nordstrom.

The marketplace will provide customers with a curated assortment of products, including a broader range of sizes to promote inclusivity. Moreover, Nordstrom’s marketplace will introduce customers to new and relevant brands. 

Key features include personalized recommendations and a user-friendly interface designed to simplify the shopping process. Customers will have access to Nordstrom’s legacy services, including styling advice, alterations, and hassle-free returns.

“Our marketplace brand partners are thoughtfully selected by my team in partnership with our merchants as part of our broader merchandising strategy and to ensure that our marketplace experience drives the relevance and inspiration that Nordstrom customers expect from us,” said Almeida.

Notable brands featured on Nordstrom’s marketplace include AdoreMe, Cynthia Rowley, Natori, Derek Lam 10 Crosby and more. Looking ahead, Nordstrom is committed to further enhancing its digital platform, prioritizing customer feedback and preferences to deliver a personalized and engaging shopping journey.

“We are excited to offer more choices to meet the needs of our customers,” Almeida added. “We have enhanced our search feature for seamless navigation, surfacing relevant product and brand recommendations based on past customer engagement and targeting customers with relevant inspirational trend and styling content. We will continue to build upon this throughout the year by listening to our customers and letting them inform our journey.”

Nordstrom joins a growing list of retailers who have launched marketplaces in recent years including the Hudson’s Bay and Macy’s.