Olehenriksen to expand into Ulta Beauty

Scandinavian skincare brand Olehenriksen announced on Monday its expansion into Ulta Beauty.

As part of the retail partnership, slated for the new year, Olehenriksen will be available in 700 select Ulta Beauty stores nationwide and on ulta.com, further expanding the brand’s reach. 

The beauty retailer will carry best-selling products from the Truth Collection, including the multi award-winning Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, as well as selections from the Strength Collection and Transform Collection. Additionally, new product launches and exclusives are expected to debut throughout 2024.

“It is an honor to partner with Ulta Beauty for Olehenriksen’s next retail chapter, especially as we both share a joyful approach to beauty,” said brand founder Ole Henriksen, as the brand enters their 41st year in business.

“Our mission at Olehenriksen is to deliver joy and results in every bottle, and we love that Ulta Beauty is equally as passionate about helping people spark, embrace, and find joy through beauty. I’m very proud to see my brand launch with Ulta Beauty, ensuring the intentional and efficacious formulas we produce can be celebrated and enjoyed by even more people across the country.”

Ulta Beauty’s vice president of merchandising, Penny Coy, added, “Olehenriksen is a shining example of bringing the best and brightest brands to our assortment. With its proven formulas, award-winning products, and transformative results, we’re giving guests what they want, and in some cases, what they never knew they needed.”