Pacsun launches collection with Willy Chavarria

Pacsun launched on Friday an exclusive capsule collection by fashion designer Willy Chavarria, for Latin Heritage Month.

Dubbed ‘Big Willy by Willy Chavarria’, the 12-piece collection, now available online at Pacsun and in Pacsun stores nationwide, features a variety of unisex tees and hoodies. Prices for T-shirts are $40 and hoodies are $85.

As with his other lines, the collection celebrates his identity and is inspired by his Latinx background. It equally exemplifies Chavarria’s conviction that his clothing is designed for everyone, by being more accessible than ever through the launch at Pacsun.

“This collaboration continues Pacsun’s longstanding history of working with creative visionaries at the forefront of creating designs that capture where fashion, music, art, and youth culture converge,” said Brie Olson, CEO of Pacsun. 

“Both his unapologetic stand on human rights, visionary approach to design and California roots make Willy a natural partner for Pacsun.”

In celebration of Latin Heritage Month this September, a portion of the proceeds from the collection will be dedicated to supporting Fresno Barrios Unidos, a non-profit based in Fresno, which is Chavarría’s hometown.

“Chicano style has had a tremendous influence on fashion from street style to the runways. Big Willy launches with key style pieces like boxy tees and cozy hoodies that come with the flavor. It’s exciting to launch this concept at Pacsun and reach a broader audience for my brand,” said Chavarria. 

“Plus to contribute to the work of Fresno Barrios Unidos who is a key player in Latinx culture guiding our youth to follow the heart and believe in the goodness of life. I honor and celebrate Fresno California Barrios Unidos as a source of inspiration for all the Latinidad.”

Richard Cox, VP of men’s and global partnerships at Pacsun, added: ”At Pacsun, we believe that great design should reflect diverse creative perspectives. This new collection with Willy Chavarria, a true legend in the fashion industry, has been an incredible opportunity for us to authentically embrace Hispanic culture and draw inspiration from its rich traditions.”