Palm Angels opens new store in New York City

Italian luxury streetwear label Palm Angels has opened its latest store at 70 Greene Street, New York City, marking the brand’s third boutique in the United States.

Spanning 215 square meters across two floors, the new store captures the essence of Palm Angels, merging Milanese design with the values and aesthetics of West Coast subcultures.

The boutique officially opened its doors over the weekend, offering a wide range of Palm Angels collections and exclusive sales tailored for the U.S. market.

In particular, the store features classic and austere design elements with raw textural effects, including precious marble and calamine details, a color palette of blacks, grays, and touches of pink, metal displays, and raffia panels.

As visitors step inside, they are greeted by a striking black and grey marble striped pavement that guides them through the space, which includes a cabinet area in brown marble, racks, shelves, and a calamine counter with an industrial look.

A black marble staircase leads to the basement, where a continuity of materials takes on various functions and expressions. Shelves adorned with raffia and black wood profiles, a pink cash area, and fitting rooms covered in palm tree pattern wallpapers contribute to the store’s unique ambiance.