Paper Planes to open first brick-and-mortar store in Soho

Paper Planes, the fashion and lifestyle brand owned by Jay-Z’s Roc Nation, is set to unveil its first permanent retail store this Saturday, in the heart of Soho, New York City. 

Located at 252 Lafayette Street, the store opens under the theme of ‘Travel in all its forms and iterations’. 

One of the standout features of this retail venture is the opportunity for customers to get an exclusive first look at future season collections before they hit the brand’s online platform. 

Looking ahead, the highly anticipated Paper Planes holiday 2023 collection will be available exclusively at the Paper Planes store in October 2023, a full month ahead of its online release in November 2023.

Likewise, visitors can expect to find in store new iterations of the Paper Planes fine artist collaboration series, building upon the success of the inaugural collaboration with artist Jammie Holmes, which made its debut in August 2023.

The store also plans to host recording artist collaborations and album signing events. Notably, the collaboration with recording artist Vic Mensa, known as ‘Vic Mensa x Paper Planes’, is among the exclusive offerings that will be available for purchase in-store. 

Lastly, the store is expected to showcase exclusive NFL x Paper Planes products.