Patrick Ta Beauty names new marketing head

Patrick Ta Beauty has announced the appointment of Jacqueline Barrett to the role of senior vice president, marketing of the U.S. beauty company.

Barrett boasts nearly 20 years of brand and marketing experience and joins the California-based Patrick Ta Beauty from Fenty Beauty, where she served as vice president of consumer strategic marketing. Her career also includes six years leading cosmetics marketing at clean beauty brand, Beautycounter.

Prior to her work in beauty, Barrett worked in consumer product marketing for some of the most well-known franchises in the world, including Barbie, Disney Princess and Frozen.

“Jacqueline joins us in a period of tremendous momentum as we look ahead to the fifth anniversary of the brand,” said Kimberly Villatoro, CEO of Patrick Ta Beauty, who was appointed to the top spot in March this year.

Continuing to Increase our EMV and strengthening the brand’s relevance across channels will continue to be key to strategically propel Patrick Ta Beauty into next year and beyond. Her wealth of experience aligns perfectly with the ways in which we hope to drive the brand forward.”

Based in West Hollywood, the Patrick Ta beauty brand was founded by celebrity makeup artist, Patrick Ta, in 2019, alongside ​product specialist Rima Minasyan and entrepreneur, Avo Minasyan.

“I am so inspired by what Patrick and the team have built as far as a social-first, artistry-forward brand that really resonates with consumers,” said Barrett.

“There are so many opportunities I look forward to leading, building on the strength of that share of voice. I couldn’t be more thrilled to join this incredible leadership team ahead of such major milestones in Patrick Ta Beauty’s trajectory.”