Philipp Plein has announced the opening of a new Plein Sport store in Barcelona’s Westfield Mall La Maquinista.
More than just a retail space, Plein Sport promises to be a holistic shopping destination, catering to all needs under one roof, with a focus on providing a tailor-made product experience for sports enthusiasts.
“I am excited to introduce our newest store in Barcelona with an exceptional shopping experience,” said the German designer. “At Plein Sport we prioritize our customers’ well-being and shopping, by entering the unique experience and lifestyle of the brand.”
The store offers a selection of high-quality and innovative products, ranging from sneakers and ready-to-wear clothing to eyewear by Derigo and watches by the Timex Group. Beyond products, connection and social networking is at the center as well as elevated and high-tech content.
Plein Sport aims to serve a diverse community, creating a premier indoor/outdoor gym brand for those who prioritize their mind-body connection and well-being.
“People identify themselves with the car they are driving, with the brand they wear to reflect their social status, while the activewear industry is embracing completely different values, and one of those, which I admire the most, is that sportswear is for everybody,” added Plein.
“It doesn’t matter where the workout is practiced; it is about being part of a community that embraces the same interests, hobbies, and passions driven to strengthen inner beauty and personal well-being. I am a big fan of Plein Sport, not because I created it, but because I love its values”.
In 2022, Plein announced plans to open 300 Plein Sport stores. Today, the brand boasts over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.
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