Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round.
4growth VC led the investment round, which saw participation from several other investors, including Plug&Play (a global accelerator with 60+ offices globally), Sher Ventures USA, Hub71 UAE Partner, and the owners of McCANN Poland Group and 45Avenue Group.
The fresh capital will be utilised to enhance Digital First AI’s artificial intelligence-powered platform, which specialises in automating marketing strategy creation for online campaigns. Additionally, the funds will support the company’s global expansion and help deploy its solutions to larger enterprises and corporations.
Digital First AI, founded by Rafał Tromczyński, Grzegorz Gracz, and Michał Tokarski, offers a Software-as-a-Service (SaaS) solution that employs AI to select marketing strategies and generate advertising content. This approach aims to save time and optimise marketing budgets. The company’s technology represents a significant step towards fully autonomous marketing, where AI manages online advertising campaigns with minimal human intervention.
The DF.AI platform boasts advanced capabilities, processing data from various companies in any format. It securely stores this information, continuously expanding its knowledge base through real-time research, competitive analysis, social listening, and global trend tracking. This comprehensive approach allows Digital First AI to handle complex tasks such as introducing new products to different markets and executing associated advertising campaigns.
Looking ahead, Digital First AI plans to launch an enterprise solution tailored for large corporations by the end of the third quarter of 2024. The company has already initiated “proof of concept” projects with international partners. With offices now established in Poland, the USA, and the UAE, Digital First AI is positioning itself for global growth. The startup has previously participated in accelerator programs like Hub71 and Flat6Labs in Abu Dhabi and counts the American unicorn Semrush among its strategic partners.
The investment from McCANN Poland, an affiliate of the global McCANN Worldgroup, is particularly significant. It underscores the potential of Digital First AI’s solution in the context of global marketing trends in AI. This strategic partnership is expected to facilitate the company’s expansion into offerings for large corporations and provide access to top global brands, starting with clients and agencies within the McCANN Worldgroup network.
4growth VC, the lead investor, was attracted to Digital First AI due to its innovative approach to marketing campaign automation and its alignment with the ongoing AI revolution. The venture capital firm sees immense scaling potential in the company, praising its motivated team and their extensive industry experience.
This funding round marks a crucial step in Digital First AI’s journey, setting the stage for its continued growth and innovation in the AI-driven marketing technology sector.
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