Poshmark introduces ‘Promoted Closet’ to amplify sales, engagement for sellers

Fashion resale platform Poshmark unveiled on Thursday its latest seller tool, created to empower sellers and enhance their sales potential. 

Dubbed ‘Promoted Closet’, the tool, now available in the U.S., offers sellers a simple and effective paid marketing solution to accelerate sales and boost engagement with their listings.

Promoted Closet operates on a pay-per-click model, leveraging machine learning algorithms to match shoppers’ search terms with promoted listings, ensuring relevance and maximizing sellers’ earning potential with just a click. 

Notably, sellers can set a weekly budget and let Poshmark automatically promote available listings to shoppers in search results and on Brand pages, and gain access to detailed data reports on promoted listings. 

“Our priority has always been to build a best-in-class platform and vibrant community where sellers can pursue their personal passion and achieve economic empowerment, and with the introduction of Promoted Closet, we’re enabling sellers to sell more while forging new connections with shoppers,” said Manish Chandra, founder and CEO of Poshmark. 

“As the newest addition to Poshmark’s rich repertoire of seller tools, Promoted Closet unlocks a simple way for sellers to drive visibility to their closets while helping shoppers discover items they’ve been looking for, cementing Poshmark as the number one destination for fashion resale.”

Early adopters have reported increases in sales and listing page views, with some experiencing up to a 43% surge in sales and an 80% increase in page views.

Among its seller tools, last year, the platform introduced ‘Posh Shows’, which enables sellers to live stream on Poshmark to sell items from their Poshmark closet. Since its founding in 2011, Poshmark’s community has grown to over 130 million members across the U.S. and Canada.