Prada becomes official partner of China’s women’s national football team

A few months ago, Italian luxury label Prada unveiled the Linea Rossa football boots collection, developed in collaboration with Adidas. The Milanese label has now announced its partnership with China’s women’s national football team, for the World Cup tournament that is starting on July 20 in Australia and New Zealand.

A glamorous sponsor, and one with significant means, especially considering that there usually is less money in women’s sport than in men’s. Besides supporting the team financially, Prada will also provide outfits for the twenty-three players of the team, nicknamed the ‘Steel Roses’, for their official engagements. The look is understated and pared-down, and consists of a black suit, white shirt and black loafers. 
 
China’s women’s national team currently sits in 14th place in the FIFA world women’s teams ranking, having won the Asian Cup in 2022. It will play Denmark in its opening World Cup fixture, on July 22.

“China’s women’s football team has forged a global reputation and is a source of inspiration for young female athletes, focusing public and institutional attention on a democratic and inclusive sport,” said Prada in a press release.
 
Following the World Cup, the partnership will continue for the 2023 Asian Games, scheduled in China in September, and for the 2024 Olympic Games in Paris.