Puig expands its Barcelona headquarters with a second tower

The central offices of the Puig Group are expanding in Barcelona. The Spanish conglomerate, renowned for its specialization in perfumery, beauty, and fashion, is extending its headquarters by adding a new building adjacent to the existing Puig Tower T1. Situated at 34 Plaza Europa in l’Hospitalet de Llobregat, the new Puig Tower T2 is strategically located between the Josep Tarradellas-El Prat Airport in Barcelona and the city center.

The Catalan company announced in a press release on November 6 that it plans to double the size of its Barcelona headquarters with an opening scheduled for the first quarter of next year. This expansion will accommodate the company’s growing workforce, which includes around 485 employees from the operations hub and its innovation center.

Furthermore, the new space, designed by the architectural firm GCA Architects, will feature state-of-the-art laboratories aimed at facilitating innovation in new product development. With a surface area of 21,000 square meters spread across 20 floors, six intelligent elevators, and three parking floors equipped with electric vehicle charging stations, the tower boasts an exterior enveloped in glass and a dynamic design composed of four superimposed cubes. The interior is characterized by a versatile design adapted to the employees’ hybrid work model.

On another front, Puig Tower T1 houses approximately 500 company employees, primarily consisting of corporate office staff, brand teams, the perfumery center, and employees dedicated to the Spanish market.

Marc Puig, CEO of the company, stated, “With this new addition, we are doubling the surface area of our central headquarters. It stands as a symbol of our global growth and drive, reaffirming our sustainability values and commitments while maintaining our roots in the city of our origin.” He further added, “Our operations teams have just initiated a gradual relocation process, which will continue until the end of the year, ensuring a smooth and comfortable transition for our employees,” in reference to the launch of the new tower.

Founded in 1914, Puig is a family-owned company that houses a variety of fashion brands, including Carolina Herrera, Rabanne, Jean Paul Gaultier, Dries Van Noten, and Nina Ricci. The company also features cosmetics and perfume brands such as Byredo, Penhaligon’s, L’Artisan Parfumeur, Kama Ayurveda, Loto del Sur, Charlotte Tilbury, Uriage, and Apivita. Moreover, Puig holds licenses for brands like Comme des Garçons Parfums, Christian Louboutin, Benetton, Banderas perfumes, Adolfo Dominguez, and many more.

With a presence in 30 countries, and a global outreach encompassing 150 markets, the Catalan company reported a turnover of 3.62 billion euros in its latest fiscal year.