Ram Mandir ‘Pran Pratishtha’: Lucknow University Adds Ayodhya’s Culture, Tradition, and Heritage to MBA Curriculum

Lucknow University‘s Department of Business Administration (LUMBA) is set to introduce a groundbreaking course, ‘Transformation of Ayodhya,’ in its MBA program. This innovative curriculum aims to provide students with a unique perspective on Ayodhya in the context of management, exploring the city’s rich cultural, traditional, and heritage aspects. The course, scheduled for the fourth semester under Innovation and Design Thinking, will carry four credits.
LU, as the visionary institution, expressed excitement about this initiative, emphasizing that students will gain a comprehensive understanding of Ayodhya, also known as Ramnagari. The course is designed to offer students a holistic view of Ayodhya, encompassing its spiritual, cultural, and traditional heritage, while also examining its global influences in the modern world of divinity and faith.
The ‘Transformation of Ayodhya’ course is not confined to theoretical learning; it incorporates experiential elements, allowing students to witness the ongoing changes in Ayodhya. LU highlighted the importance of understanding Ayodhya’s glorious past and its contemporary global impact.
“We are introducing ‘Transformation of Ayodhya’ as a course dedicated to exploring the comprehensive changes in Ayodhya’s ecosystem. The focus is on its evolution from an ancient city to a contemporary pilgrimage centre,” stated Vice-Chancellor Prof. Alok Kumar Rai. He emphasized the significance of this opportunity for students to gain insights into the design and outcomes of Ayodhya’s transformation. Rai, also a faculty member at Banaras Hindu University, highlighted the experiential learning aspect, connecting Ayodhya’s rich past with its modern global influence, divinity, and faith.
The curriculum, crafted under the guidance of the university, includes an internship component, enabling students to interact with Ayodhya’s residents and analyze the transformational processes occurring in the city. Additionally, the course features practical elements such as projects and field studies, providing students with hands-on experience.
LU outlined the primary objective of the course, emphasizing the transformation of Ayodhya from an ancient city to a modern pilgrimage site. The curriculum aims to delve into the multifaceted changes taking place across various domains in Ayodhya. This approach aligns with the university’s commitment to fostering experiential learning and preparing students for the dynamic challenges of the modern business landscape.
LU’s decision to integrate Ayodhya’s cultural evolution into the MBA curriculum reflects a forward-thinking approach, recognizing the importance of cultural context and heritage in the education of future business leaders. As the course is set to launch in the next session, students can look forward to a unique and enriching learning experience that goes beyond conventional business studies.

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