Rihanna with her son RZA in the new campaign shots for her new Savage X Fenty maternitywear line.
When someone decides to launch a maternitywear label, it would help that they have been through a pregnancy, to be able to design comfortable styles for women during their nine months. But, the fact that Rihanna has launched a maternity capsule collection, under her Savage X Fenty brand has us all the more intrigued, especially as the artist has been bold in her own maternitywear fashion during both her pregnancies.
The Savage Not Sorry Lace Maternity Bralette for $49.95 and the Make More Graphic Tee for $59.95. … [+]
“I want to remind people that you can still channel sexiness and feel-good while being a parent,” says Rihanna in a statement released by her brand. Designed by Rihanna herself, the new collection is all about practicality and comfortability for new moms, ranging in price from $35-$45. Looks includes bralettes that feature an adjustable strap in the front and closures on the back with a set of nursing clasps that easily fit into place, and an oversized graphic t-shirt that says “Make More Babies.” The singer has gained many successful accolades over the years from being a 9-time Grammy winner, to launching a successful LVMH backed beauty brand, to becoming a billionaire, to becoming the first Black woman to be the face of a Dior campaign, and to hosting the musical portion of the Grammys. So maternitywear designer is just another notch in her post of success.
In the campaign shot, she’s holding her son RZA, who was born in May 2022 while wearing a look from the collection, the Bralette in black caviar. “The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,” she says. She’s pregnant with her second child, whose existence she unveiled to the world during this year’s Super Bowl halftime show, which she headlined in February.
During her pregnancies, Rihanna has worn some daring outfit choices. But, Rihanna isn’t typical and has never been in her fashion sense. “When I found out I was pregnant, I thought to myself, ‘there’s no way I’m going to go shopping in no maternity aisle.’ I’m sorry — it’s too much fun to get dressed up. “I’m not going to let that part disappear because my body is changing,” Rihanna said in in a May 2022 Vogue interview.
Rihanna Dior AW22-23 runways show, during Paris Fashion Week. (Photo by Edward Berthelot/Getty … [+]
At Dior’s AW22 women’s ready-to-wear show in Paris she wore a sheer black dress that revealed her baby bump and stopped the room as she walked in to take her seat. For this year’s Oscars when she performed, Rihanna wore a beaded look that enhanced her baby bump. And, for this year’s Met Gala she wore an all-white dress with hooded coat but then removed it at the top of the stairs to reveal a spaghetti strapped dress that revealed her baby bump.
While the collection isn’t a fashion collection, it covers what moms-to-be want the most while pregnant which is comfortability over fashion. Rihanna get it and that’s what she seeks to give fellow mom consumers.