When British Vogue’s commerce director, Naomi Smart, first discovered the brand at a Matches event back in 2023, she was drawn to its impeccable black coat offering, but quickly learned it had much more to offer. “Out of the entire Matches website, Rohé was the clear winner when it came to quality of cut and price point, and ever since the event, I’ve been hooked–it’s become my go-to for solid wardrobe classics that I wear non-stop,” she explains. “Earlier this summer, I also visited the brand’s atelier in Amsterdam, and I picked up a number of pieces that, whenever I wear them to the office, I get stopped and interrogated about every five seconds. If you love The Row, Toteme or Raey (RIP), then you need to get Rohé on your radar immediately. Oh, and they do menswear, too. You’re welcome.”
It didn’t take long for word to spread across the pond, where Vogue.com’s senior fashion market editor, Maddy Fass, has also fallen for the brand’s easy elegance. Just this month, at Copenhagen Fashion Week, Fass was papped in the brand’s grey knotted jumper–which she styled with horseshoe jeans and red strappy sandals–and the cream lace-trimmed slip dress. “I love discovering brands that make pieces that are ultra wearable yet still feel special, and Róhe’s minimally-minded assortment does just that,” she says. “It excels at creating those little details that take an essential from ‘good’ to ‘great’.”
Acielle / Style Du Monde