Saks Fifth Avenue and luxury fashion house Dior are teaming up this holiday season to create Dior’s Carousel of Dreams at Saks.
The immersive holiday experience, a first-of-its-kind collaboration for Saks and Dior, will introduce exclusive Dior merchandise that will be available on Saks.com. The digital pop-up will offer a wide array of Dior merchandise, including women’s and men’s ready-to-wear, handbags, shoes, accessories, baby collections, maison items, and the la collection privée Christian Dior.
The pop-up store will open its virtual doors starting on November 20, and will mark the first time that all categories of Dior merchandise will be sold via e-commerce anywhere other than on Dior.com
In particular, the online pop-up will feature Dior’s cruise 2024 collection and signature pieces, with some items exclusively available through Saks. Men too will have their pick from Dior’s spring 2024 collection and denim capsule, along with permanent collections and an exclusive spring 2024 capsule, set for an early release on saks.com.
Lastly, Dior maison enthusiasts can explore a new collection inspired by the Dior cruise 2024 show, bringing a touch of Parisian elegance to the holiday season.
As part of the partnership, Dior will also transform the ten-story facade of Saks’ New York flagship with a reimagined holiday window display and light show experience. The iconic store’s windows will showcase the most extensive holiday display ever created in collaboration with a brand partner, providing visitors with a visual spectacle.
Cementing the in-person experience, Dior parfums will feature a dedicated pop-up space on Saks’ beauty floor. Shoppers can explore Dior makeup, fragrance, and skincare products, with an exclusive selection tailored for the holiday season.
Copyright © 2023 FashionNetwork.com All rights reserved.