Sam Edelman taps Kylie Jenner for Spring/Summer 2024 campaign

Sam Edelman, the footwear brand under the umbrella of Caleres, unveiled on Monday its Spring/Summer 2024 campaign featuring Kylie Jenner. 

Coinciding with the beginning of Sam Edelman’s 20th-anniversary celebrations, Jenner embodies the visionary spirit of Sam and Libby Edelman, co-founders of the brand, in a series of profound images.

The campaign, shot by photographer Chris Colls under the creative direction of David Lipman, showcases key items from the Spring/Summer 2024 footwear collection including timeless classics like the Hazel Pump and Felicia Ballet Flat and emerging favorites such as the Michaela Mary Jane and the Leana Heel.

“This campaign epitomized that fashion is more than just something to wear, it is a source of power,” said Jenner. “I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty. I’m honored to be an ambassador for the Sam Edelman brand, especially during their 20th anniversary which celebrates remarkable craftsmanship and a commitment to champion the power of people through footwear.”

Jenner’s role as the brand ambassador is a natural fit, reflecting her wide influence and timeless elegance, qualities that align seamlessly with the ethos of Sam Edelman’s designs over the past two decades.

“Twenty years is a huge milestone for our brand,” said Sam Edelman, “I feel so fortunate to have the support of Caleres, our parent company, to help bring Sam Edelman to its next chapter. Kylie Jenner is the complete embodiment of the modern woman—an incredible mother, daughter, sister, friend, and entrepreneur. Having her as our brand’s face for this milestone year is a true testament to the incredible fashion and momentum we plan to bring to our customers, not just this year but for many more to come.”

Sam Edelman is expected to personally support the spring line and the campaign through scheduled appearances at Nordstrom, with the first event slated for April 4 in Scottsdale, AZ., followed by another on April 6 in Dallas, TX.

President and CEO of Caleres, Jay Schmidt, added, “I’m so excited for Sam, Libby, and the entire Edelman team as they celebrate 20. When I think about what makes Sam a leader in the footwear space, it’s really his ability to design iconic shoes that his consumers love year after year. From his bow ballets to the Bay sandal to the Hazel dress pump, he’s that special talent that keeps delivering.”