Snoop Doggie Doggs, the petwear brand founded by entertainment icon and entrepreneur, Snoop Dogg, announced on Thursday the addition of seven new partners, expanding its retail presence.
In particular, the brand welcomes Petco, Healthy Spot, PetSmart, Kohl’s, Faire, Pet Supplies Plus, and Wholesale Pet as retail partners. They will carry Snoop Doggie Doggs apparel products, available in size XS – XL, as well as the ‘big dog’ size, with the entire lineup retailing from $14.99 to $99.99.
“We are absolutely thrilled to introduce our newest retail partners,” said Rob Brandegee, co-founder of Little Earth Productions, Inc.
“Seeing what a hit Snoop Doggie Doggs is with consumers has been a dream, and to continue that feeling and momentum with Petco, Healthy Spot, PetSmart, and so many more is surreal. We can’t wait to keep bringing the Dog(g)’s Life to dogs and cats everywhere as we continue to expand throughout this year and beyond.”
The move comes after the successful pre-Holiday 2022 launch of the brand, which has gained popularity among pet owners looking to spoil their dogs and cats with a taste of Snoop’s lifestyle. Amazon, the brand’s existing partnership, helped kick off the launch of Snoop Doggie Doggs.
“As a California-based pet retailer, partnership with Snoop Doggie Doggs made perfect sense,” said Reva Choi, senior director of marketing of Healthy Spot. “We’re proud to carry this collection of premium pet apparel, supplies, and accessories, and we’ve loved seeing our community embrace the iconic Snoop Doggie Doggs lifestyle.”
Looking ahead, Snoop Doggie Doggs is expected to form more retail partnerships before the end of the year.
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