The Alizza Fruit is a cross between a mandarin and a pomelo (the ancestor of the grapefruit). It recently received a prestigious Three-Star Superior Taste Award from the International Taste Institute, writes Fruitnet.
Managed by Genesis Fresh and cultivated in Spain by AMFresh, the variety was first introduced in the UK, Germany, and Spain in 2022.
Fruit with a special flavour profile
This (European) summer marks the debut of boutique volumes of the Alizza Fruit from South Africa.
“The Alizza Fruit is characterised by its large size, attractive bright yellow-orangey colour, smooth, thin skin, and a melting seedless pulp with a truly unique flavour,” says director of Genesis Fresh, David Alba.
“Its incredible juice content combined with such a special flavour profile systematically surprises all consumers every time they enjoy it.”
The Alizza Fruit has mainly been available between December and March in citrus-growing regions of the northern hemisphere.
The variety is now available to consumers in winter and summer, with production extending to South Africa.
Origins in the Middle East
The Alizza Fruit originated in Israel, and the name pays homage to Israeli citrus breeder Aliza Vardi.
The fruit has also been highlighted for its health benefits, including its high antibacterial and antimicrobial properties, as well as being a potent antioxidant.
Business manager at Genesis Fresh in South Africa, Andre Russouw, noted the company’s excitement about introducing The Alizza Fruit to consumers in the Republic.
“We are confident that its exceptional qualities will captivate their palates,” he says.
“This marks the beginning of the journey for The Alizza Fruit in our country. We look forward to seeing this unique cultivar expanding and succeeding.”
Can SA still afford to export its famous citrus?
Meanwhile, if the European Union (EU) doesn’t change its trade regulations, the citrus industry in South Africa won’t be able to afford exports, The South African reported on Tuesday.
The EU had imposed requirements for additional refrigeration of fruit being imported from South Africa. This is to combat incidences of a fungal disease – Citrus Black Spot.
South Africa has at last launched its dispute with the EU on these trade regulations.
Documents have been delivered to the World Trade Organisation (WTO) by the South African government. This is in consultation with the Citrus Growers’ Association (CGA) of Southern Africa.