Sprinklr is among a small group of companies at the forefront of a new category in enterprise software — unified customer experience management. It’s also among the few multi-billion-dollar US companies with an Indian founder. His is a success story that would normally be celebrated in India. Then, why does Ragy Thomas feel misunderstood in the country of his origin?
Ragy Thomas does not have a conventional startup story. Sprinklr is among the few multi-billion-dollar companies in the United States with an Indian founder. But Thomas’s story doesn’t trace its origins to the corridors of an IIT, like most Indian success stories in the US tech scene usually do. Then there is the difficulty in explaining exactly what Sprinklr’s software suite can do for a business. That is mostly because of Sprinklr’s
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