Sunspel names Raul Verdicchi as its new CEO

British luxury brand Sunspel has named Raul Verdicchi as its new CEO, effective immediately, with Nicholas Brooke, owner and CEO since 2005, remaining as Executive Chairman. 

Brooke cited the new chief executive’s “extensive experience in the luxury and fashion industry particularly in international business development”.

And he said this experience “combined with his appreciation for product quality and understanding of brands, makes him ideally suited to drive the next phase of Sunspel’s growth.” 

It’s undeniable that Verdicchi has an impressive CV. He has over 20 years of experience in finance, operational management, business development and customer experience in multi-channel luxury and fashion. 

He joins from Italian Formula One racing team and constructor AlphaTauri where he was Chief Commercial Officer. Before that he was with the Zegna luxury group for 12 years as Regional Director of Western Europe after being General Manager for Korea. He’d previously been CFO for the Japan/Korea and Iberia regions. 

And before joining Zegna, he worked in audit and strategy consulting for Deloitte and Accenture, where he specialised in the luxury and fashion sectors. 

In taking up his new role, Verdicchi hailed Sunspel’s “unique story of British craftmanship dating back to 1860, that has demonstrated a pioneering and brave spirit throughout its long life. The fact that Sunspel is associated with some of menswear’s most iconic styles such as the T-shirt, polo shirt and boxer shorts and continues to be based in the factory that it has occupied since 1937, makes it very special. 

“The business has undergone intelligent and consistent growth in recent years and is now an international, multi-channel, luxury casualwear brand, with ambitious plans for significant future growth. I look forward enormously to telling this brand’s beautiful story and to accelerating its expansion worldwide”.