Trade Desk shares fall 17% on lower guidance
Jeff Green, CEO of The Trade Desk. Scott Mlyn | CNBC Shares of digital ad company The Trade Desk fell 17% Friday, a day after the company reported third-quarter results …
Advertising
Amazon Ads unveils AdTech sapabilities to improve advertiser outcomes
Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights …
WhatsApp used to be one of my favorite apps. Now, I can’t stand it
Tushar Mehta / Digital Trends For the best part of the last decade, WhatsApp has been my primary means to stay in touch with friends, family, peers at work, and …
Naturopath loses licence after selling and promoting fecal transplants for autistic kids
A Fraser Valley naturopath who charged families thousands of dollars to give their autistic children pills and enemas made from human feces has agreed to give up his licence, after …
YouTube’s Crackdown Spurs Record Uninstalls of Ad Blockers
The ad sleuths who figure out ways to detect ads and engineers skilled at blocking them are working hard to figure out how to evade YouTube’s blocker blockade, in private …
Quebec media giant TVA lays off more than 500 employees, almost a third of its workforce
One of Quebec’s media giants announced Thursday that it is laying off roughly one-third of its workforce as of February. TVA, owned by Quebecor, said it will slash 547 jobs, including 300 positions …
Health Canada issues warning on cord blood stored in Edmonton
Health Canada says there are concerns surrounding umbilical cord blood stored at the Canadian Cord Blood bioRepository in Edmonton that “may pose serious health risks.” The issues could lead to …
Facebook Finally Puts a Price on Privacy: It’s $10 a Month
How much is privacy worth? Is a yearly subscription for a VPN justified? Is it better to pay with your time, changing the privacy settings on every website you visit? …
Customer adoption of Amperity for paid media soars to over 50%
Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of …
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales …