Super Size Me filmmaker Morgan Spurlock dead at 53
Documentary filmmaker Morgan Spurlock, an Oscar nominee who ate only at McDonald’s for a month to illustrate the dangers of a fast-food diet, has died. He was 53. Spurlock died …
Advertising
Advertisers boost retail media spending as TV dwindles
An M&M’s advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the ad market isn’t on TV — it’s in stores and on your phone. Television had …
Brand discovery via social media overtakes search engines and TV ads
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via …
Most US TikTok Creators Don’t Think a Ban Will Happen
A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from …
Google Search’s New AI Overviews Will Soon Have Ads
Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those …
Google Taps AI to Show Shoppers How Clothes Fit Different Bodies
One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. …
Canadian Taylor Swift fans are flying to Europe for cheaper concert tickets
Taking a trip to Europe to see Taylor Swift perform may not seem like an intuitive financial decision — but tickets to a concert in Canada are so expensive some fans …
Companies lean on sports after Hollywood strikes
Brock Purdy #13 of the San Francisco 49ers prepares to take a snap in the first quarter against the Kansas City Chiefs0 during Super Bowl LVIII at Allegiant Stadium on …
Canadian Taylor Swift fans are flying to Europe for cheaper concert tickets
Taking a trip to Europe to see Taylor Swift perform may not seem like an intuitive financial decision — but tickets to a concert in Canada are so expensive some fans …
Samsung Shades Apple’s Crush Ad With New ‘UnCrush’ Promotion
Last week, Apple introduced an ad that received enough backlash to make the tech giant apologize and cut plans to air it on TV. Now, rival Samsung has released an …