What Makes Immersive Experiences We Love Work
Image: io9/Gizmodo Niche interactive activations are now more mainstream than ever before—and the result is an uphill battle of art vs. profit. Things don’t always work out in the long …
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John Wick Heads to Vegas For an Interactive Attraction
Image: Lionsgate If you’ve ever wanted to become fully immersed in the world of John Wick, Lionsgate has got you covered. Later this year, the action franchise is getting an …
Holiday Theme Park News: Disney, Universal Studios, More
Image: Warner Bros. Discovery Global Consumer Products On November 7, the Empire State Building—a key location in Will Ferrell Christmas comedy Elf—will light up in green and yellow to pay …