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Audience

How Naked Wines achieved positive audience insights within 36 hours

by Jane Adams
How Naked Wines achieved positive audience insights within 36 hours

Founded in 2008, Naked Wines is where crowdfunding meets winemaking. A growing army of 330,000 subscribers, called Naked Angels, contribute £25 a month into personalised wine-piggy banks. The money back hundreds …

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FreeWheel partners with Lotame to offer addressable audiences at scale on CTV inventory 

by Jane Adams
FreeWheel partners with Lotame to offer addressable audiences at scale on CTV inventory 

FreeWheel, a global technology platform for the television advertising industry, has partnered with Lotame, a provider of data enrichment solutions for global enterprises, to expand audience data across its product …

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This One Thing Is the Secret to Higher Email Open Rates

by Anas Siddiqui
This One Thing Is the Secret to Higher Email Open Rates

Opinions expressed by Entrepreneur contributors are their own. By next year, people around the world will send and receive 376 billion emails every day. Inboxes are jam-packed, so capturing your …

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Sonobi and Experian team up for enhanced targeting

by Jane Adams
Sonobi and Experian team up for enhanced targeting

Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian. By partnering with Experian, Sonobi believes it has increased programmatic …

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How Focusing on a Specific Niche Can Lead to Greater Business Success

by Edgar Davis
How Focusing on a Specific Niche Can Lead to Greater Business Success

Opinions expressed by Entrepreneur contributors are their own. There’s a sentiment in business: more audience equals more success. Yet, as businesses evolve, the spotlight increasingly falls on intentionality. Rather than …

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