Alibaba Group Holding is pushing CEOs to live-stream on its domestic e-commerce platform Taobao, as the tech giant ramps up efforts to win back consumers from rising rival Pinduoduo and …
More than three-quarters of 3,000 shoppers recently surveyed by Bain & Co plan to spend less or maintain their expenditure at 2022 levels during this year’s Singles’ Day, according to …
Among the live streamers who helped launch the Alibaba e-commerce unit’s campaign at 8pm on Tuesday via Taobao Live, a dozen of them – including top influencer Austin Li Jiaqi …