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beauty market

China’s Gen Zers to sway marketing, retail trends as they become major force driving domestic consumption

by Anas Siddiqui
China’s Gen Zers to sway marketing, retail trends as they become major force driving domestic consumption

That perspective reflects how Xu and her fellow Gen Zers – those born between 1997 and 2012, according to think tank Pew Research Centre – are expected to sway how …

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