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brand-equity

How some of your favourite brands are brought back from the dead

by Anas Siddiqui
How some of your favourite brands are brought back from the dead

Cost of Living27:31Dead brands brought back to life One brand of clothing — specifically pants — has always had a special place in the closet of Alex Curry of Sexsmith, Alta., a …

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Arc’teryx wins injunction against Adidas over Terrex outdoor gear store in Vancouver

by Anas Siddiqui
Arc’teryx wins injunction against Adidas over Terrex outdoor gear store in Vancouver

The Vancouver outdoor company Arc’teryx has won a temporary injunction barring Adidas from using the name “Terrex” on a Kitsilano store, in what a judge has described as a David …

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