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brand positioning

ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

by Edgar Davis
ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own. Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, …

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Use This Framework to Craft a Powerful Brand Positioning Statement

by Edgar Davis
Use This Framework to Craft a Powerful Brand Positioning Statement

Opinions expressed by Entrepreneur contributors are their own. The most important thing you could do for your startup is to focus on your brand positioning. But often, startups do not …

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Keep These 4 Lessons in Mind When Launching Your Product

by Edgar Davis
Keep These 4 Lessons in Mind When Launching Your Product

Opinions expressed by Entrepreneur contributors are their own. In 2009, Tata Motors, one of India’s leading automobile companies, launched Nano, a car priced at about $2500 (or INR 100,000), around …

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