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Branding

How to Find a Loyal Fanbase For Long-Lasting Business Success

by Anas Siddiqui
How to Find a Loyal Fanbase For Long-Lasting Business Success

Opinions expressed by Entrepreneur contributors are their own. How do you build a community of loyal customers? It’s a question that likely haunts entrepreneurs and marketing managers. Here’s the truth: …

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She Started a Multimillion-Dollar Business That Knows Gen Z

by Anas Siddiqui
She Started a Multimillion-Dollar Business That Knows Gen Z

In 2009, 18-year-old Amanda Zuckerman was shopping for college dorm room supplies with her mother Karen when “[they] were really surprised to find that stylish twin XL bedding and everything …

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She Started a Thrifty Side Hustle, and Taylor Swift Is a Fan

by Edgar Davis
She Started a Thrifty Side Hustle, and Taylor Swift Is a Fan

This Side Hustle Spotlight Q&A features Christy Dawn, founder of the regenerative fashion brand Christy Dawn. The brand’s new customer acquisition is up 20% year over year, and more than …

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‘Kings of Fi$h’ Debuts on Amazon Prime Video

by Anas Siddiqui
‘Kings of Fi$h’ Debuts on Amazon Prime Video

Opinions expressed by Entrepreneur contributors are their own. You know your restaurant has gone viral when it shuts down a California freeway off-ramp. That’s what happened to the San Pedro …

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She Launched Her Black-Owned Beauty Brand with $1,500 in Her Pockets — Now Her Products Are on Sephora’s Shelves.

by Edgar Davis
She Launched Her Black-Owned Beauty Brand with ,500 in Her Pockets — Now Her Products Are on Sephora’s Shelves.

Opinions expressed by Entrepreneur contributors are their own. “One of my earliest memories in the U.S. was that my mother banned beauty magazines in our home. She thought the language …

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You Can Better Sway Your Audience With This Marketing Strategy

by Edgar Davis
You Can Better Sway Your Audience With This Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Can influencers be reporters? Do old-school tactics of getting the latest scoop still work? How is a story told in this era …

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Follow These Strategies to Improve Your Brand Reputation

by Anas Siddiqui
Follow These Strategies to Improve Your Brand Reputation

Opinions expressed by Entrepreneur contributors are their own. Attracting and retaining your coveted target market requires a solid value proposition, consumer trust and a solid reputation in your respective industry. …

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Free Webinar | July 10: How to Get Your Products Sold in Stores

by Edgar Davis
Free Webinar | July 10: How to Get Your Products Sold in Stores

Learn how to successfully place your product on store shelves from Ross MacKay, co-founder of plant-based food company Daring and founder of performance beverage brand Cadence. With experience in having …

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Follow These Strategies to Take Your Brand to the Next Level

by Edgar Davis
Follow These Strategies to Take Your Brand to the Next Level

Opinions expressed by Entrepreneur contributors are their own. As companies grow, change is inevitable. In many cases, it’s these changes that lead to important and defining rebranding decisions. Rebrands represent …

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6 Cost-Effective Ways to Acquire Brand Ambassadors

by Anas Siddiqui
6 Cost-Effective Ways to Acquire Brand Ambassadors

Opinions expressed by Entrepreneur contributors are their own. Brand ambassadors are crucial in boosting your brand’s visibility and credibility. They influence consumer opinions and extend your brand’s reach. However, partnering …

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