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Branding

How Focusing on a Specific Niche Can Lead to Greater Business Success

by Edgar Davis
How Focusing on a Specific Niche Can Lead to Greater Business Success

Opinions expressed by Entrepreneur contributors are their own. There’s a sentiment in business: more audience equals more success. Yet, as businesses evolve, the spotlight increasingly falls on intentionality. Rather than …

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Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers

by Anas Siddiqui
Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers

Just a few short years ago, the soda industry seemed untouchable to startups. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to …

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How Was Amazon’s Pre-Holiday Prime Day?

by Edgar Davis
How Was Amazon’s Pre-Holiday Prime Day?

Opinions expressed by Entrepreneur contributors are their own. Generally, there’s a lull in sales during October. Unless your products relate to Halloween, they aren’t flying off the shelf. The tide …

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Bombas Is the Most Successful ‘Shark Tank’ Brand. Here’s Why.

by Anas Siddiqui
Bombas Is the Most Successful ‘Shark Tank’ Brand. Here’s Why.

It was 2014 when Bombas‘ co-founders Randy Goldberg and David Heath found themselves on the set of Shark Tank‘s sixth season. Three, two, one went the countdown. They walked through …

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How to Safeguard Your Brand from PR Disasters

by Edgar Davis
How to Safeguard Your Brand from PR Disasters

Opinions expressed by Entrepreneur contributors are their own. A new brand or an existing brand decides to rebrand. Strategy is implemented, growth begins, employees are hired, and growing pains begin. …

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The Story Behind Splay, the Foldable 2-in-1 Monitor and Projector

by Edgar Davis
The Story Behind Splay, the Foldable 2-in-1 Monitor and Projector

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and …

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Thoughts On Branding For Family Offices

by Anas Siddiqui
Thoughts On Branding For Family Offices

Developing a brand goes much further than design, offering a practical tool for an industry in the … [+] midst of change. Tony Reid on Unsplash When you bring up …

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Today marks the end of an era for Intel

by Maya Ortiz
Today marks the end of an era for Intel

Jacob Roach / Digital Trends There’s a major change happening with Intel’s processors. The latest 14th-gen chips, previously known as the Raptor Lake Refresh, are available for sale, and you …

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How Generative AI Will Revolutionize The Future of Your Brand

by Edgar Davis
How Generative AI Will Revolutionize The Future of Your Brand

Opinions expressed by Entrepreneur contributors are their own. Is artificial intelligence the future of branding? AI is limited — even stunted at times. Branding requires a deft touch — an …

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How to Ensure Your Website Succeeds in the Experience Economy

by Edgar Davis
How to Ensure Your Website Succeeds in the Experience Economy

Opinions expressed by Entrepreneur contributors are their own. In an era where consumer expectations are perpetually in a state of renewal, products and services can no longer afford to be …

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