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Branding

Get This Handy Color Sensor for $50 Through Memorial Day

by Edgar Davis
Get This Handy Color Sensor for  Through Memorial Day

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue …

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4 Emerging Link-Building Trends You Need to Know About

by Anas Siddiqui
4 Emerging Link-Building Trends You Need to Know About

Opinions expressed by Entrepreneur contributors are their own. At first glance, links are such seemingly uncomplicated things in the space of search engine optimization (SEO). It’s just about hyperlinking a …

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How CEO Visibility Shapes Your Company’s Reputation

by Anas Siddiqui
How CEO Visibility Shapes Your Company’s Reputation

Opinions expressed by Entrepreneur contributors are their own. Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be …

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Prioritizing Purpose Over Profit Is Key to Consistent Growth and Sustainable Profit

by Anas Siddiqui
Prioritizing Purpose Over Profit Is Key to Consistent Growth and Sustainable Profit

Opinions expressed by Entrepreneur contributors are their own. What has remained constant in the last couple of years has been the changing metrics of the market. Business environments around every …

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Use This Framework to Craft a Powerful Brand Positioning Statement

by Edgar Davis
Use This Framework to Craft a Powerful Brand Positioning Statement

Opinions expressed by Entrepreneur contributors are their own. The most important thing you could do for your startup is to focus on your brand positioning. But often, startups do not …

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You Won’t Have a Meaningful Brand Until You Align These 3 Factors

by Edgar Davis
You Won’t Have a Meaningful Brand Until You Align These 3 Factors

Opinions expressed by Entrepreneur contributors are their own. Brands today have a Herculean influence on the culture at large. With the steady decline in communities of faith, country clubs and …

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How I Turn My Small Conference Budgets into Big-Time Events

by Anas Siddiqui
How I Turn My Small Conference Budgets into Big-Time Events

Opinions expressed by Entrepreneur contributors are their own. Many large brands with big budgets produce significant events. These are great ways for small businesses to build their brands further and …

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How to Build Lasting Brand Loyalty and Trust With Gen Z

by Anas Siddiqui
How to Build Lasting Brand Loyalty and Trust With Gen Z

Opinions expressed by Entrepreneur contributors are their own. Gen Z is a digitally native generation engaged with online shopping and social media. They value authenticity, social responsibility and unique experiences. …

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Mother and Daughter Behind OSEA Talk Success, Growth Secrets

by Edgar Davis
Mother and Daughter Behind OSEA Talk Success, Growth Secrets

“All good stories start with your grandmother,” Jenefer Palmer, founder of Malibu-based skincare and body care brand OSEA, tells Entrepreneur. The story of how her business came to be begins …

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This Brand-Focused AI Assistant Is Hundreds of Dollars off Right Now

by Edgar Davis
This Brand-Focused AI Assistant Is Hundreds of Dollars off Right Now

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue …

Read more

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