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Branding

This Is the True Cost of Free Work as an Entrepreneur

by Anas Siddiqui
This Is the True Cost of Free Work as an Entrepreneur

Opinions expressed by Entrepreneur contributors are their own. People enter entrepreneurship with the mindset that their creation will “change the world.” The question is: What is the cost of changing …

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How to Control the Way People Think About You

by Edgar Davis
How to Control the Way People Think About You

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more …

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How to Align Business and Customer Interests for Long-Term Success

by Anas Siddiqui
How to Align Business and Customer Interests for Long-Term Success

Opinions expressed by Entrepreneur contributors are their own. It may be hard to hear for young entrepreneurs and small businesses with ambitious plans to scale, but not everyone is your …

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Why This Niche Marketing Approach is the Key to Business Growth

by Edgar Davis
Why This Niche Marketing Approach is the Key to Business Growth

Opinions expressed by Entrepreneur contributors are their own. Brandformance is, as you may have guessed, a blend of branding and performance that has shifted the digital marketing paradigm. Previous schools …

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How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness

by Anas Siddiqui
How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness

Opinions expressed by Entrepreneur contributors are their own. One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and …

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4 Ways to Protect Your Brand Reputation From Bad Reviews

by Anas Siddiqui
4 Ways to Protect Your Brand Reputation From Bad Reviews

Opinions expressed by Entrepreneur contributors are their own. Protecting your online reputation means more now than ever before. Roughly 94% of customers claim that a negative review has convinced them …

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Simple Health-Focused Product Led to $40M in Revenue in 2023

by Anas Siddiqui
Simple Health-Focused Product Led to M in Revenue in 2023

Branch Basics founders Marilee Nelson, Allison Evans and Kelly Love “never set out to sell soap,” let alone launch a cleaning brand that would generate tens of millions in annual …

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Clinton Sparks Podcast: Daymond John Discusses Handling Rejection, Branding and How to Win Big in Any Business

by Edgar Davis
Clinton Sparks Podcast: Daymond John Discusses Handling Rejection, Branding and How to Win Big in Any Business

Opinions expressed by Entrepreneur contributors are their own. In this episode, Clinton Sparks interviews Shark Tank’s Daymond John — who is also the founder of FUBU. Daymond shares his insights …

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Debunking 3 Common Marketing Misconceptions

by Edgar Davis
Debunking 3 Common Marketing Misconceptions

Opinions expressed by Entrepreneur contributors are their own. Here’s a riddle for you: What is the most integral part of driving demand for your business, but the first thing you …

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Brands are Rushing to Send Out Newsletters. Here’s Why You Should Do the Same

by Edgar Davis
Brands are Rushing to Send Out Newsletters. Here’s Why You Should Do the Same

Opinions expressed by Entrepreneur contributors are their own. In the digital marketing realm, a noticeable shift is happening: B2B brands are increasingly gravitating towards advertising in newsletters. This trend isn’t …

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