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Branding

Masters 2024 Merchandise Is Reselling for Thousands

by Edgar Davis
Masters 2024 Merchandise Is Reselling for Thousands

This article originally appeared on Business Insider. When the Masters golf tournament started this Thursday, those watching on TV were treated to the usual assortment of visuals: lush green grass, …

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A Dad’s Side Hustle Turned Full-Time Earns Nearly $2M a Year

by Anas Siddiqui
A Dad’s Side Hustle Turned Full-Time Earns Nearly M a Year

This Side Hustle Spotlight Q&A features Alchemy Merch owner Greg Kerr, who was working as a musician when he started selling custom pins in 2015. Today, Alchemy Merch is a …

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What Damian Lillard Taught Me About Personal Branding

by Edgar Davis
What Damian Lillard Taught Me About Personal Branding

Opinions expressed by Entrepreneur contributors are their own. For Christmas, we got my son two tickets to the Portland Trailblazers vs. Milwaukie Bucks game. We live about an hour from …

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Disruption Through Design — How Brands Can Beat Out Their Competition

by Edgar Davis
Disruption Through Design — How Brands Can Beat Out Their Competition

Opinions expressed by Entrepreneur contributors are their own. What do you do when every shelf and screen overflows with options? Your brand needs to do more than show up; it …

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How to Pioneer Creative Content with AI the Right Way

by Anas Siddiqui
How to Pioneer Creative Content with AI the Right Way

Opinions expressed by Entrepreneur contributors are their own. Creative marketing teams integrating AI into their content production process face a unique set of challenges, especially regarding audience and customer perception. …

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How to Avoid the Pitfalls of Trademark Infringement

by Anas Siddiqui
How to Avoid the Pitfalls of Trademark Infringement

Opinions expressed by Entrepreneur contributors are their own. If you have developed a new product or service, the next step is to develop a memorable brand, or trademark and slogan. …

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Opinion | Hong Kong is its own best sales pitch – just let it speak

by Ron Morgan
Opinion | Hong Kong is its own best sales pitch – just let it speak

Then there is the determination of some foreign governments and their allies to hobble China’s economic development and peaceful return to its former prominence. These groups interact in front of …

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How to Better Manage Your Brand’s Reputation in the Digital Age

by Anas Siddiqui
How to Better Manage Your Brand’s Reputation in the Digital Age

Opinions expressed by Entrepreneur contributors are their own. It was a salutary tale of how not to do reputation management. The skincare brand Sunday Riley was forced to settle with …

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Entrepreneur+ Subscribers-Only Event | April 17: This Couple Turned Their Unconventional Thinking Into a Million Dollar Business — Here’s Their Advice to New Entrepreneurs

by Edgar Davis
Entrepreneur+ Subscribers-Only Event | April 17: This Couple Turned Their Unconventional Thinking Into a Million Dollar Business — Here’s Their Advice to New Entrepreneurs

On Wednesday, April 17 at 3 p.m. ET, the founders of Little Spoon, one of the fastest-growing direct-to-consumer brands in the U.S., join us in our next Entrepreneur+ Subscriber-Only Event! …

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How to Maintain Brand Authenticity in a Skeptical World

by Anas Siddiqui
How to Maintain Brand Authenticity in a Skeptical World

Opinions expressed by Entrepreneur contributors are their own. The digital world has made it more challenging than ever for brands to stand out in what is fast becoming an increasingly …

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