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How Influencers are Revolutionizing Brand Visibility

by Edgar Davis
How Influencers are Revolutionizing Brand Visibility

Opinions expressed by Entrepreneur contributors are their own. Social media influencers are like modern-day famous people. Back in the day, everyone wanted to wear what Marilyn Monroe wore or drink …

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Brands are wasting $600m+ in ad spend during the holiday season

by Jane Adams
Brands are wasting 0m+ in ad spend during the holiday season

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s …

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Premiumisation trend: Consumers are no more enticed by entry-level cars, TVs and phones

by Horatio Thompson
Premiumisation trend: Consumers are no more enticed by entry-level cars, TVs and phones

Mumbai: The Indian consumer’s swift climb up the luxury ladder is evident in the near-halving of market share for entry-level cars, television sets, home appliances and mobile phones over the …

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3 Ways to Preserve Your Brand’s Humanity in the Era of AI

by Edgar Davis
3 Ways to Preserve Your Brand’s Humanity in the Era of AI

Opinions expressed by Entrepreneur contributors are their own. Would you like a side of fries with your AI? Wendy’s is betting that your answer is yes. Earlier this year, the …

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Twitter rival Threads adds chronological feed as Elon Musk pushes controversial ‘X’ rebrand

by Edgar Davis
Twitter rival Threads adds chronological feed as Elon Musk pushes controversial ‘X’ rebrand

Mark Zuckerberg’s Threads rolled out a chronological newsfeed for its users on Tuesday – debuting the much-requested feature amid rival Elon Musk’s controversial Twitter rebrand. Beginning this week, Threads will …

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