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Brooks Brothers

Alexis Bittar’s latest digital campaign reinvents brand’s marketing approach

by Lionel Rogers
Alexis Bittar’s latest digital campaign reinvents brand’s marketing approach

Alexis Bittar regained his company after selling it to Brooks Brothers when the 206-year-old brand filed for bankruptcy in 2020. At the time, having rights to his name alone would …

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Sperry X Todd Snyder team up for revamped version of famous preppy-staple boat shoe

by Lionel Rogers
Sperry X Todd Snyder team up for revamped version of famous preppy-staple boat shoe

The Topsider, the infamous leather moccasin-style shoe initially intended for sailing that became a 1980s fashion item, capitalizes on retro-era popularity among Gen Z. Lisa Birnbach’s ‘The Official Preppy Handbook’ …

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North American Ted Baker stores start closing sales

by Lionel Rogers
North American Ted Baker stores start closing sales

As the Ted Baker saga continues in the UK and Europe, North America isn’t immune to its problems and “select” Ted Baker stores in both Canada and the US have …

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Knicks Jalen Brunson Stars in Brooks Brothers’ Father’s Day Campaign

by David Johnson
Knicks Jalen Brunson Stars in Brooks Brothers’ Father’s Day Campaign

Awwww. That will definitely be the reaction to this year’s Father’s Day campaign from Brooks Brothers. The retailer tapped three personalities — New York Knicks point guard Jalen Brunson, who …

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Asian garment makers push new boundaries amid ‘wake-up call’ towards sustainable fashion

by Walter Watson
Asian garment makers push new boundaries amid ‘wake-up call’ towards sustainable fashion

“There’s a whole movement of people that wants to get sustainably going in the apparel business,” Delman Lee, vice-chair of TAL, told This Week in Asia. TAL, which aims to …

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Jalen Brunson of NY Knicks Signed as Brooks Brothers Ambassador

by David Johnson
Jalen Brunson of NY Knicks Signed as Brooks Brothers Ambassador

The NBA tunnel has become famous as a fashion runway and now Brooks Brothers can be part of the mix. The venerable retailer has signed New York Knicks point guard …

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Authentic links with Aldo on N. American bags license for Hunter

by David Johnson
Authentic links with Aldo on N. American bags license for Hunter

Authentic Brands Group has signed another license deal, this time for its Hunter business with Aldo. The latter is set to design, produce and distribute Hunter bags and small leather …

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Brooks Brothers, Gold House Team to Help Female Asian Entrepreneurs

by Lionel Rogers
Brooks Brothers, Gold House Team to Help Female Asian Entrepreneurs

Brooks Brothers and Gold House, a nonprofit that promotes the interests of people of Asian and Pacific Islander descent, teamed to celebrate the Lunar New Year by hosting a dinner …

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In Paris, Junya Watanabe, Paul Smith and Juun.J present their version of menswear

by Lionel Rogers
In Paris, Junya Watanabe, Paul Smith and Juun.J present their version of menswear

Translated by Cassidy STEPHENS Published Jan 19, 2024 Suits are constantly being reinvented at this Men’s Fashion Week, dedicated to the collections for autumn-winter 2024/25. On Friday, the Paris catwalks …

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