Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according …
Opinions expressed by Entrepreneur contributors are their own. I have always advocated horizontal growth within a company. Whenever it seemed like a sound decision, I didn’t hesitate to promote people …
Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to …
Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. …
Enterprise CMS Storyblok‘s survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage. The increasing complexity …
Yeti uses its brand ambassadors to create community among its core customers driving deeper loyalty … [+] of its outdoor enthusiasts. Courtesy of Yeti Yeti’s marketing continues to involve the …
Many chief executive officers (CEOs) and chief marketing officers (CMOs) have different perspectives on the role of marketing, and that disconnect is hindering growth, a McKinsey survey found. McKinsey found …
Getty getty All marketers need to become technologists, suggests Skillsoft Chief Marketing and Sustainability Officer Michelle Boockoff-Bajdek, who identifies three skills required across C-level marketing positions. Boockoff-Bajdek suggests that “the …