The Best Christmas Sales Fashion Buys for 2023
Christmas itself may not have arrived yet, but believe it or not some of the best end of year winter sales have already begun—especially in the world of fashion. Gone are …
Core
The Ultimate Ski Trip Packing List: 15 Essentials to Bring
I’ve been skiing since I was about 5 or 6—long enough that I can’t exactly pinpoint my earliest memory on the slopes, but I’d wager it was around that age. I’m forever grateful …
How to Find Out If a Fashion Piece Is Timeless or Trendy
TikTok has opened up a fresh space to discuss a range of topics in new ways—among them is fashion. Creators are touching on fashion in a range of ways, but …
15 Designer Bags That Are More Affordable Than You’d Think
Think back to the last time you were scrolling through MATCHES or walking the aisle of Selfridges and suddenly spotted it—the item that made a wave of goosebumps appear on your body. Chances are …
1920s Fashion: The Ultimate Guide to ’20s Style and Outfits
When it comes to the revolutionary power and the decadent style of Gatsby-era fashion, you can’t deny the freedom-fuelled razzle-dazzle of the 1920s. Flapper dresses with string pearls, feather boas, cloche …
’90s Party Outfit Inspiration From Kate Moss, SJP and More
I feel somewhat cheated to have missed out on the glory days of fashion’s party scene in the ’90s. This was of course when Kate Moss was just starting out and …
Backless Dresses Look 100 Times Better With This Bra Involved
A stick-on bra probably isn’t high up on your new-season shopping list, but as the social season gets into swing, investing in the perfect wardrobe foundations is a must, particularly …
18 Luxury Shopping Picks On Our Editors’ Wish Lists
It’s no secret that us Who What Wear editors love to find chic buys at a more affordable price point. Of course, there are some great value, classic pieces to …
The Bride Wore a Custom Dress for Her Cotswolds Wedding
Welcome to Who What Wear Weddings, the destination for style-minded weddings. Expect insightful tips straight from the newlyweds, shoppable elements, and plenty of must-save imagery as we share the nuptials of …
The 17 Best Jo Malone Perfumes to Add to Your Dressing Table
As far as British perfumeries go, none is more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream-and-black packaging to its ever-expanding fragrance library, Jo Malone perfumes have become synonymous …