49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using …
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more …
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of …