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customer centricity

How to Create a Customer-Centric Culture at Your Business

by Edgar Davis
How to Create a Customer-Centric Culture at Your Business

Opinions expressed by Entrepreneur contributors are their own. Nowadays, customer-focused firms stand out in a very competitive market. This not only improves customer satisfaction and loyalty but also drives business …

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Why Customer Centricity Has Nothing to Do With Customers

by Anas Siddiqui
Why Customer Centricity Has Nothing to Do With Customers

Opinions expressed by Entrepreneur contributors are their own. Many companies struggle to understand what it means to be a customer-centric organization. While a somewhat amorphous concept, the most common definition …

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