customer data platforms Archives

With Twilio under activist pressure, Segment could be put up for sale

Twilio’s foray into the customer data (CDP) business could be heading for an early conclusion. The former startup offers communications software services via APIs, and in recent years expanded its …

Do I need a CDP (customer data platform?)

by Jane Adams

To determine if your company needs a CDP, you need to evaluate your organization’s business needs, staff capabilities, management support and financial resources. Here are some questions to guide your …