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Customer Experience

How to Find a Loyal Fanbase For Long-Lasting Business Success

by Anas Siddiqui
How to Find a Loyal Fanbase For Long-Lasting Business Success

Opinions expressed by Entrepreneur contributors are their own. How do you build a community of loyal customers? It’s a question that likely haunts entrepreneurs and marketing managers. Here’s the truth: …

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5 Proven Strategies for Retaining Your Best Customers

by Edgar Davis
5 Proven Strategies for Retaining Your Best Customers

Opinions expressed by Entrepreneur contributors are their own. In an unpredictable economy, one of the most effective strategies for maintaining your company’s growth is to focus on client retention. Research …

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How to Identify and Attract Your Ideal Customer

by Edgar Davis
How to Identify and Attract Your Ideal Customer

Opinions expressed by Entrepreneur contributors are their own. Without clients, you don’t have a business. Fair enough. But I believe there are three types of clients: ideal clients, clients who …

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Fibr’s AI solution for scalable consumer experiences; tackling post-cookie challenges

by Jane Adams
Fibr’s AI solution for scalable consumer experiences; tackling post-cookie challenges

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting …

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67% of consumers will have ‘marketing fatigue’ by November 2024

by Jane Adams
67% of consumers will have ‘marketing fatigue’ by November 2024

67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed by the volume …

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Polish AI marketing startup Digital First AI secures $3.8 million in funding

by Jane Adams
Polish AI marketing startup Digital First AI secures .8 million in funding

Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round. 4growth VC led the investment round, which saw participation …

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Shopify broadens its AI feature suite to engage more businesses

by Jane Adams
Shopify broadens its AI feature suite to engage more businesses

Canadian e-commerce platform Shopify has made its AI-backed tools more widely available in a push to expand the types of services it offers. The company unveiled this expansion at its …

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Gen Z is the nastiest generation with online reviews

by Jane Adams
Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card …

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How to Build Trust and Transparency With Your Customers While Taking Their Data

by Edgar Davis
How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own. Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies …

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5 SMS Marketing Best Practices to Help You Sell More Stuff

by Anas Siddiqui
5 SMS Marketing Best Practices to Help You Sell More Stuff

Opinions expressed by Entrepreneur contributors are their own. SMS marketing is one of the most profitable and effective channels for getting customers’ attention. Eighty-four percent of customers want texts from …

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