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Customer Loyalty

How to Find a Loyal Fanbase For Long-Lasting Business Success

by Anas Siddiqui
How to Find a Loyal Fanbase For Long-Lasting Business Success

Opinions expressed by Entrepreneur contributors are their own. How do you build a community of loyal customers? It’s a question that likely haunts entrepreneurs and marketing managers. Here’s the truth: …

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5 Proven Strategies for Retaining Your Best Customers

by Edgar Davis
5 Proven Strategies for Retaining Your Best Customers

Opinions expressed by Entrepreneur contributors are their own. In an unpredictable economy, one of the most effective strategies for maintaining your company’s growth is to focus on client retention. Research …

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How to Create a Customer-Centric Culture at Your Business

by Edgar Davis
How to Create a Customer-Centric Culture at Your Business

Opinions expressed by Entrepreneur contributors are their own. Nowadays, customer-focused firms stand out in a very competitive market. This not only improves customer satisfaction and loyalty but also drives business …

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What does Hong Kong airport smell of? Or your go-to hotel? The business of scent branding

by David Johnson
What does Hong Kong airport smell of? Or your go-to hotel? The business of scent branding

Its Mandarin Oriental scent – evoking the Asia-based global luxury hotel chain – exudes refreshing floral notes of freesia and osmanthus, while Lululemon’s scent is reminiscent of fresh laundry, which …

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How to Avoid the Pitfalls of Tech Overload in Customer Relations

by Anas Siddiqui
How to Avoid the Pitfalls of Tech Overload in Customer Relations

Opinions expressed by Entrepreneur contributors are their own. It is a common, though not consistently recognized, issue. While poorly functioning technology often frustrates users, too much tech can be as …

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Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

by Edgar Davis
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own. Becoming an entrepreneur and creating a company that creates positive change is a dream that has driven ambitious people since the beginning …

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How Small Businesses Can Create Stronger Connections With Customers

by Anas Siddiqui
How Small Businesses Can Create Stronger Connections With Customers

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, small business owners have been resilient in the face of change, overcoming a variety of obstacles in …

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Expect double-digit sales growth this fiscal: Mercedes-Benz India

by Horatio Thompson
Expect double-digit sales growth this fiscal: Mercedes-Benz India

Mercedes-Benz India is eyeing double-digit sales growth this fiscal as demand remains strong, especially for high-end models, a senior company executive said on Wednesday. The company, which on Wednesday introduced …

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3 Strategies to Keep Your Customers Coming Back For More

by Edgar Davis
3 Strategies to Keep Your Customers Coming Back For More

Opinions expressed by Entrepreneur contributors are their own. It’s surprising how many business owners in the hospitality industry underestimate the power of retaining customers, considering how important they are to …

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How to Build and Maintain Strong Agency-Client Relationships

by Edgar Davis
How to Build and Maintain Strong Agency-Client Relationships

Opinions expressed by Entrepreneur contributors are their own. For marketing, advertising and PR firms, the relationships built between the company and clients are critical for driving repeated business, sustained growth …

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